With automotive spirit

The new creative collaboration between Karl-Friedrich Scheufele (co-president of Chopard), the Chopard design team and Norihiko Harada (chief designer of Zagato) unites the emblematic codes of the two maisons to present an authentic concept-watch, a showcase of the horological prowess of the workshops of the Manufacture founded in Fleurier in 1996 and the avant-garde spirit of the Italian coachbuilder.

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King Midas touch

18K rose gold is presented for the first time in Armin Strom's Tribute³ Au750: from the case to the dial and off-center subdials, and even in the caliber itself.

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The DeLorean will finally fly

DeLorean—the manufacturer of the car that brought to life the character Marty McFly, played by Michael J. Fox in the Back to the Future film franchise—will participate in the Airspeeder International Series, the world's first electric flying car racing series, as a constructor for the US Airspeeder team.

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A tradition reinvented

Some traditions have their roots in the past. Others evolve with each generation, finding new ways to perpetuate their legacy. Since 2020, Mido has celebrated the Day of the Dead with a special edition inspired by its unique relationship with time.

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Burgundy Beauty

The latest timepiece in the Oris × Cervo Volante series features a rich, deep burgundy dial—perfect for this time of year—paired with a deerskin strap.

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A model where less is more

In his fundamental principles, German industrial designer Dieter Rams maintains that good design is always based on a balance between form and function, ultimately embodying the philosophy that "less is more."

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Centenary celebration

To mark the centenary of the Panerai boutique in Florence’s Piazza San Giovanni, the Maison launched the new Luminor Firenze 8 Giorni PAM01734 and Luminor Firenze 8 Giorni PAM01794.

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