Exclusivity and Luxury
In the middle of Tokyo, the Ginza street is a spending center for luxury products, famous district for its very well dressed women and for the outrageous real state prices; of the most demanded for by merchants from all over the world.
Tiffany, Hermès, Chanel, Cartier and Louis Vuitton are some of the main fashion houses that have opened their doors in the main street, compared to the small stores, found outside the main roads.
In Ginza, when the sun sets and the shadows take over, it suddenly becomes a recreational luxury area, with restaurants, night clubs and very exclusive bars that doesn't always welcome the non partners or the tourists.
Ginza means “silver Mint” in Japanese, and adopted the name of a silver coin created there in 1612.
They say the neighborhood had brick houses, with two floors and balconies, the main road walks, street cars pulled by horses, gas lighting and afterwards, telephone poles.
Designed by an English architect, after it was destroyed by a fire in 1872. At first the Georgian constructions were focused on the sale of consumer goods.
During World War II it was hit once again by tragedy and the famous department store Wako, is one of the few buildings of the time that still stands, which give away an idea of how the neighborhood was.
The main road goes through Ginza, Chuo-dori, is the New York's fifth avenue version, and some of its appeals are the shops themselves, which display things like typical wedding kimonos and offer every kinds of activities, from fashion shows to tea ceremonies.
It even exists a name for the action of going around the area: “Gin-Bura” or “wondering around Ginza” and the best time to do so is during the Saturday afternoons and Sunday, when they close the street since noon until 5 or 6 in the evening and we hope in your next trip to Japan you don’t stop visiting.
Text: Fabiola Galván Campos ± Photo: ©JNTO