The Bvlgari Hotel & Resort, a new luxury hotel located in Knightsbridge, the most prestigious area of Central London by Hyde Park, is the third hotel project of Bvlgari Hotels & Resorts, following the opening of the Bvlgari Hotel in Milan in 2004 and of the Bvlgari Resort in Bali in 2006. It is due to open in spring 2012.
The Bvlgari Hotel in London was designed for Bvlgari by the renowned architectural firm Antonio Citterio, Patricia Viel & Partners, with Squire and Partners as the local architect for the project.
With the contemporary style and outstanding service and design for which Bvlgari is famous, the hotel will feature sleek lines and refined colour combinations created using a variety of marbles, fine woods, and unique details. Silver is the dominant theme of the interior design. The ancient yet timeless metal -- a tribute to Bvlgari’s origins as a silversmith and to Britain’s noble manufacturing traditions – expresses understated, poised elegance in line with the style of the other Bvlgari Hotels.
The hotel, with its 85 rooms and suites - including seven extraordinary Bvlgari suites, each more than 200 square meters large - will offer a unique combination of refined amenities and exclusive services. Its restaurant and bar have been designed to become the destination of choice in Knightsbridge. The hotel will also feature a large ballroom, a private cinema and a 2,000 square meter Spa and fitness centre with 25 meter indoor pool .
Francesco Trapani, CEO of Bvlgari Group, said, “We are extremely proud to be able to open a Bvlgari Hotel in the heart of London, something that we have wanted to do for a long time. This hotel -- the first new build luxury hotel in London for over 40 years – will be another important element in the Bvlgari Hotels & Resorts project. I’m convinced that it will be a further statement of our brand in the United Kingdom, which is a strategic market for luxury goods.”
Antonio Citterio said, “Constructing a new building in this part of London is an extraordinary achievement because the city tends to be extremely conservative due to its consolidated urban plan. The architectural style of the project reflects the rigour of the Bvlgari Hotel in Milan: its classic, solid, contemporary style will consolidate the urban landscape in an area of London that is undergoing a profound transformation. In this sense, the use of Portland stone and bronze, which are typical materials of the architectural style of public buildings in London, and the meticulous façade design reveal a rigorous, modern approach to the theme.”
Lord (David) Puttnam, Chairman of Prime Development, said, “We are delighted to be working with Bvlgari on this extremely exciting project. The hard work and dedication of everyone involved means we are firmly on track for the delivery of an outstanding product which will raise the bar for standards of service and elegance within the Knightsbridge luxury hotel market while maintaining a modern approach to sustainability. The vision behind the Bvlgari hotel and the attention to detail that characterises its design and construction epitomise the hard work and commitment to excellence that has typified this project from the start."
Text: AMURA ± Photo: Bvlgari.