One of the main challenges for vehicle producers is to design a car inspired on race cars for urban use that adapt themselves to the demands of the market. The Premium automotive sector has boomed as of late with the Millennial generation, a generation that is not only looking for speed, comfort, style, and versatility in a roadster, but also the ideal conditions of this two-seater, conditions that may sway consumers to choose them over emerging models that try to seduce with novelty technological and environmental systems. The roadsters of the new millennium tend to highlight their most important features, such as their power, their creativity and innovation, as well as connectivity – one of the main development areas, and features that this generation is currently searching for.
We present the following the most emblematic models of each category.
Text: Lizethe Dagdug ± Poto: © 2016 Porsche Latin America, Inc. / 2016 Group Lotus PLC