Ultra Futuristic: the Car with no Steering Wheel is on the Way

The legendary British brand, founded in 1904, surprised the world at the Roundhouse event in London, where they unveiled the 103EX concept with its futuristic design. The engine is electric, with 28 inch tall wheels, made of 65 individual aluminum pieces. There will be no steering wheel and it will be controlled by an AI assistant named Eleanor. The brand transports us to the future of autonomous, emission-free cars, created to fulfill the costumer’s expectations. It is only a concept that allows us to foresee the direction the iconic company will take, inspired by its founder Sir Henry Royce’s motto: “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it.”



Text: Rolls Royce Motors ± Photo: ROLLS ROYCE OF HOUSTON / CD1