The new piece by Bell & Ross, the BR S Novarosa, was named after the astronomical phenomena called the supernova: the explosion of a star that emits brightness of unparalleled intensity. This piece also takes its name from the color pink (rosa) that decorates the sphere, which represents femininity, romanticism, and delicacy—a tribute to seduction.

It was designed in three finishes, and each of them comes in a square box emblematic of the BR family. It is also water resistant up to 100m deep. Aside from being durable, it is also infinitely elegant and beautiful; the bezel in the encrusted versions features 66 diamonds that add to a total of 0.99 karats, and the spheres are decorated with a sunray effect, a detail difficult to accomplish, and which reiterates the mastership of Bell & Ross. These watches will captivate women with their delicacy and beauty that alludes to a star on fire.