It is true that men are also vain and proof of this is in the emergence of his care.  A product of the urban environment, this contemporary character varies between an admirably aesthetic appearance to ridiculous superficiality. By aspiring to the highest standards of dress of the legendary dandy, this kind of man has added an athletic physique and the obsessive worry about staying young. This phenomenon has detonated a current cultural controversy in which fashion is merely a part. In the world designed for him, he wants to control intangible things such as good taste and perfection without completely losing the practical sense that distinguishes men’s minds.










Text: Martha Jauffred ± Photo: Cortesía de las marcas.