Prada Linea Rossa first debuted in 1997 and is considered a fundamental part of the brand's identity. Now in 2018, it debuted once more on the Fall/Winter runways for men and women, inspired by the precision of the lines and the refinement of the aesthetic that defined the look of that era, but also embodies the industrial and scientific advances in textiles and manufactures of the 21st century.

Prada Linea Rossa fuses haute couture with high performance, and excellence in design with technical dexterity.

Minimalism is the key focus: the garments are clean, precise, pure and totally aerodynamic. Technology is not related to gender: garments are unisex, and pieces transform into the body of both women and men.