It is located inside El Corte Inglés Castellana, one of the most important department stores in Madrid, Spain.
The new FENDI boutique, the first in Madrid, was designed to showcase the entire FENDI Woman universe. Designed as a central volume, the 1506 sq. ft. space houses everything from handbags, shoes and accessories to ready-to-wear.
Faithful to the spirit of the Maison, in constant balance between tradition and innovation, the store represents a dialogue between the brand's Roman heritage and the modernity of design.
The store façade is wrapped with handmade white ceramic tiles with a reinterpretation of the FF logo designed by Karl Lagerfeld for the Fall/Winter 2013 collection.
As for the interiors, each wall features perspective cuts created with alternating white Arabescato marble and ivory pozzolanica.